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This project was put forth as a Competition 'Making Samsung the brand choice of millennials to

all the students of the National Institute of Design. Our team was in finalists from NID.

As a part of this project, the areas that were looked into were:

- Persona Mapping for millennials

- Millennial lifecycle , Drivers, Aspirations, Day-to-Day Life of a Millennial.

- SAMSUNG ecosystem, product ranges, current pricing strategies of SAMSUNG

- Future Trends in the Mobile Market, SAMSUNG competitors in the current market

- Case studies