About the project

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The project was a part  of a three week course on Understanding Social Behavior in SDM M.Des curriculum at NID. Our team chose to study Google reviews which is now a days considered as online currency in form of data on social platform.  

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The study was intended to gain actionable insights how this freely available data is a key to the nuanced behavioral patterns that have evolved exclusively in the digital world and would often be inconsistent when compared to offline social equations.