KS
About Airtel Ads
Airtel ads is India-first advertising solution from Airtel, providing zero ad-fraud platform to advertise to Airtel's 320 million strong customer base, including 170 million highly engaged digital users.
Businesses can create online ads to reach audiences who are interested in their products and services
The Airtel ads landing page is a one stop destination where one can get to know everything related to Airtel ads from capabilities to ads offering and at the same time submit the lead.
My Role
• Worked closely with engineers, product managers, content writers, branding, and sales teams to design and shape the product experience
• Created landing page and campaign creation journey from scratch which included crafting UX flows,
designing interfaces and conducting usability test.
The Design Process
I followed a structured design process that began with:
• Stakeholder interviews and benchmarking existing ad products to uncover key insights.
• Based on these findings, I created wireframes to visualize solutions.
• To ensure alignment, I mapped user journey, breaking down each touchpoint to design seamless experience.
User Journey Map
Landing Page
Sign Up / LogIn
Select Objective
Create Campaign
Upload Asset
Make Payments
Track Analytics
Campaign goes live
Campaign approval
Submit Campaign
The Visuals
Advertisement objective selection
The Home Page Dashboard
Overview of the campaigns
• The partner gets to see the high level report and status of the existing campaigns.
• There are ingress point for profile section, payments and creating new campaign.
Invoices and Payments
The payment is made as per the invoices are generated
Business Metrics
• Number of leads dropped on landing page
• No of people onboarding for the Journey
• No of engaged and repeat users
• Revenue generated
Outcomes
• Airtel Ads offers multiple ad propositions, with a few already launched in the market that have been well-received by users and delivered exceptional results.
• Other propositions are still in the development stage, currently undergoing ideation and conceptualization.
• Given the diversity of the ads ecosystem, the focus is on making these offerings more relevant and tailored to how Airtel, as a telecom company, can best leverage them.